As a President and member of a NON Profit, I am challenged like all members to produce members to help meet our causes. If you are like me you know it takes some dedication and work to get folks in the door, Being a technologist by nature, I propose you review he process here and see if this will work for you.
Websites, Autoresponders Voice Systems Can Build a Nonprofit Membership List
Automated Membership Building Overview
This process is developed to address the normal membership building process.
Activity
Current
Proposed
1. Have an Event
Attend in Person Make Phone call Mail a Letter/ News Ad
Attend in Person Make Phone call Mail a Letter/ News Ad
2. Request Information
Manual Delivery
Automated Delivery
3. Send information
We Mail
Automated email Automated Snail mail
4. Build Database
Manual Entry All
Automated 85%
5. Follow Up
Manual Follow Up
Automated 100%
6. Get Sign-Up Donation
Manual Mail
Automated Input 85%
Recommended IOVC Office Process
Description
This process is a high level process of what could occur to get to the benefits of the proposed process above.
Create/Participate in an Event
Event means
email,
website,
mailing campaign,
voice mail,
phone campaign,
in-person campaign
Gather Membership Information
Email
Potential member can send email to an organizational email address or
You can send an email to organizational email address with their email address
WebSite
Potential members are on your website and they enter their information
You can go and enter the Potential member’s information
or
When the Potential member is on the Web – The Potential member clicks to Talk – Your Website dials Membership Chair if you want.
Telephone
While talking to Potential member, ask them to log on and send an email
Or
You go to web and enter information
Mailer/Postcard/Newspaper Ad/ Membership Form
On all offline, paper literature place a a link that leads directly to sign up form.
Potential member is directed to enter their information to get additional information.
Voice Recorded Message
Record a welcome message that supplies some organizational information.
At the end ask Potential member to hit button number X
In Person Contact
If you encounter someone and have recorded their information on paper or
You think of someone and or an official who should become aware of your organizations cause or
During an event in town, scrap the sign-up sheet,
Have your laptop or palm pilot and enter their data into the form
Automated Delivery of Membership Information
Connected to this link / form is a letter written by the Membership Committee
This information, brochure/ sign up form is automatically delivered to potential member within seconds automatically!
Information is there before they even get home in the in person situation
Membership Database
The name and e-mail address of each subscriber is automatically added to our SOHPS database
You can enter their name in the form on a website, saving you endless hours of data entry!
Follow and Ensuring they remember
Personalized follow up reminder letters are automatically sent to each of our potential folks
This can be done at regular, predetermined intervals
Regardless of whether they join or just want to stay and be informed.
We build rapport with them on a regular basis
Benefits
Automated Membership Events
Unattended Request for Information
Automated information Delivery
Automated Database Building
Automated Follow Up – process converts potential members without intervention from you/us!
Automated Sign-Up Automated Money Collection
We spend more time doing memberships activities not writing letters and stamping envelopes Save time, reduce stress, build membership base, and make more money! Tools
