Advertorial? Can Your Business Benefit From an Advertorial?

Hi

Just ran into this term advertorial. Ever heard of it?

So what’s an advertorial?

Well piecing together one vendors’ description of the same name - An advertorial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients.

It is not a new term since it is in the Webster dictionary since 1961, and because it is true that people give more credibility to editorial content than to paid advertisements. We all glaze over and or immediately have a sense of distrust till proven feelings on advertising. However on editorial content we give it much more credibility because it is implied that the newspaper or editor has endorsed your product or service.

How popular is it?

Advertorial.org states it this way: We seriously believe that advertorials are here to stay, and in fact, with the growing popularity of the Web today, it can only increase even more. We predict that advertorials will be a multi-billion dollar business in 2006 and going forward.

What are the benefits?  

Well once again they say - With the growing popularity of the Web today, advertorials are becoming more and more critical to the overall success of your business. You can distinguish your company from your competition, with a powerful advertorial. Marketing experts and sales professionals all agree that your ad message is everything, and the way it communicates your marketing message can often spell the difference between success and failure.

What is the basic definition of the word advertorial?

You can break the etymology of the word advertorial down per Merrian Webster - Advertorial.  The word breaks down into advertisement and editorial. So it is a blend of advertisement and editorial- as in an advertisement that imitates editorial format

Can you write your own advertorial?

Absolutely you can. Knowing the definition above, you write your advertisement. Then find a good editorial and reshape your advertisement to reflect a good editorial. However you must supply valid content or people will not believe it and you have wasted your time.

Now are you wondering how does this apply to you? Well as the guy who loves to help people succeed through the use of internet technology, when we discuss IOVC (internet, office, voice and customer relationship strategies and technologies, we espouse three key principles:

1.      holistic end to end solutions,

2.      automation of systems and process and

3.      repurposing of all your resources.

Now this applies to your business in a number of ways.

Holistic because to many solution on the internet are about one part of a solution. Everyone has the million dollar eBook. Then they decide to tell you how to sell it which is always an up sell of a zillion and one add on solutions.

Start with the end in mind so you know your needs

Automation of systems and process, because you soon find out that there are a lot of mundane, repetitive activities that while mandatory may not be the best way to use your time and energy.

Save time and energy and increase productivity and quality

Repurposing because one thing is for sure, if you took the time to create it, and then you should take the time to make it work for you many times over. You should always find a way to make your resources do double and triple duty.

Reuse, reduce and reclaim what you have done to improve and make it better

A professionally managed advertorial blogsite is a potent marketing platform because it combines the power of advertorial content with the benefits of Web 2.0 technologies, giving your message both reach and staying power. 

Reach comes from search engine optimization, blogosphere referrals, content syndication, social tagging, and so on.  And unlike traditional media forms (e.g., print, direct mail, television, radio), Blogsite advertoria content remains online, discoverable, and accessible

Staying Power for as long as you wish because once it is released it continues over time to reinforce your brand equity with near-zero incremental carrying cost.

We all know if you don’t consistently market something terrible happens. Nothing!!!

Time, time, precious time, we only have so much.  If you are a solo business practitioner then you know time is more important then money.  You have precious little time for marketing when working your billable hours, or are in your store serving customers. When you are marketing, you can’t serve your customers. It’s the great catch 22. However you need to get the biggest bang for your operational and marketing budgets and a Blogsite with an Advertorial Marketing is what it is all about.

Stay tuned – and subscribe. Read more join us http://www.successismandatorynow.com

Tagged as: advertorial marketing, business benefit, editorial format