Use Webinars tactics to Advertise and Promote Your Business

by Gregory Burrus on December 30, 2008

Webinars, defined here as online chat conferences, are similar to teleconferences with a few distinguishing features that might appeal to you.

1.    Much easier for all conferences attendees to participate.

2.    Instant webinar chat transcripts for archiving and distribution.

3.    Cheaper than teleconferences.

4.    No long distance fees, easier to attend.

5.    Important urls and product titles will be onscreen.

Obviously, there are also limitations to webinars. High attendance will require you to set up some form of moderated chat, where the attendees can view the chat between conference speakers, but not interrupt it.

You should also take into consideration the inherent limitations of text-based communication. It’s more difficult to convey complex information quickly, and it’s more difficult to convey excitement.

Best uses of Webinars:

·    Simple Q&A conferences
·    Short sales presentations
·    Interaction with subscribers










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Thanks Greg

 

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See also: teleconferences.


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