Immediate Advertising Usage and Benefits
- Potential Exposure – your nonprofit organization gets your message out to your immediate area and to those not specifically concerned with your message.
- Newspaper Credibility – A widely read and well respected newspaper circulation is usually in the thousands and sometimes hundred of thousands and gets you great pr in one example when say starting a nonprofit.
- Guaranteed Inclusion – when you pay, you know exactly where and when the press release will be released. This helps you increase the effects of your advertising campaign.
- Competitive Advertising - If there is competition for your nonprofit mission or dollars you can be highly visible at another organizations highest visibility time.
- Branding - Allows your group to differentiate and clearly establish your own brand.
- Membership Drive – Launch your membership campaign and gain additional members.
- Newsletter Announcement –perfect timing to announce your nonprofit’s upcoming scheduled newsletter on a wider scale.
Near Term Advertising Usage and Benefits
- Special Target or Related Market Inserts – sometimes a magazine or newspaper has special inserts that talks to your specific group’s mission or a related market. This will help you reach your targeted market with an affinity message.
- Advertiser and In Kind services support –demonstrate to your potential or existing advertisers, business owners that they should partner with your organization.
Long Term Usage and Benefits
- Ongoing Local Exposure - Press releases stay on the local newspapers websites for a long time in most cases and this means an additional how many eyeballs will read it and get your message.
- Continued Regional Exposure -once a press release is on the newspaper web site, you get to use it to market your organization from the prestige of the newspapers’ name.
- Extended National Exposure - Press releases found half way around the world get read by someone who use to live near your cause but has moved far away. They will still support your nonprofit mission from a far because they care.
- Your Nonprofit’s Website - You get to capture a major article and use it on your website to promote your nonprofit mission which gives your website more credibility with your targeted readers.
So can one press release and advertisement help your nonprofit mission? Can it support all that is listed for a small fee per eyeball? The answer is an emphatic yes. It can dramatically move some of the above activities forward, indirectly help some of the other efforts and for some efforts it becomes a background future support.
As a non profit, you have to use the publicity and exploit it properly by reusing it over and over in a timely manner.
Learn more at TechOSS Non Profit Resources
- Running a Fundraising Campaign
- Build Membership Volunteers
- Automated Membership Building
- Technology Presentation/Video
- Technology Resources
- Nonprofit Education Center
- Nonprofit Advertising Reasons
